As data center operators, designers and infrastructure providers, we’re seeing seismic shifts – not just in what we build, but how we build. September and October brought many of us in the industry together and a consistent set of themes has emerged. In this note, I’d like to share what we’re seeing, what it means for architecture, and ABB is ready to partner with you in this new paradigm.

We are pleased to introduce Amanda Trumble as our new Data Center Segment Leader – bringing with her over 18 years of industry experience and strategic vision. Amanda brings a dynamic leadership style and a strong focus on customer success through her experience in data center account management. She returns to ABB from Hitachi Energy, where she led global teams and initiatives for a major hyperscale.

AI factories are reshaping the way we design, build and operate traditional data centers. The advent of AI has started an industry frenzy of innovation, investment and speed to market. AI factories are driving the next industrial revolution. These specialized data centers utilize massive computational power to produce large amounts of intelligence, in the form of tokens. These tokens serve as a measure of value of AI intelligence generated within those factories.


As the digital landscape continues to expand, the data center industry is witnessing unprecedented growth. With this expansion comes great responsibility to the environment and surrounding communities to stay committed to our sustainability agendas.

With exponential growth of data generation and storage, data centers are scaling up rapidly and construction trends are emerging. Higher power densities are required to support AI data centers. An industry shift to medium voltage systems has been shown to provide higher efficiency, better scalability, and reduced infrastructure complexity. Another initiative in construction is the desire to replace diesel with energy storage systems.

The Spring 7x24 Exchange Conference in Orlando is just a few weeks away. We invite you to attend our moderated panel discussion, Elevating Efficiency: Uninterruptible Power Supply (UPS) design considerations for containerized applications. There are currently two major trends that impact the design of eHouses containing UPS modules.

The AI inflection point has shaped the trends of the 2024 data center landscape. In an era defined by digital transformation, we continue to see unprecedented data volumes forcing the industry to innovate and redefine design, construction, and operation of the traditional data center. The data center industry finds itself at another key inflection point.
