1. Encounter – Distributor News
  2. ABB Encounter Distributor Newsletter - September

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September 2026

Encounter

The distributor partner source of ABB news
The benefits of solving contractor challenges — together

The benefits of solving contractor challenges — together

ABB is powering America’s electrification boom — and we’re committed to helping you succeed in this rapidly growing market. With over a century of proven expertise, our electrical products and solutions provide the competitive advantage contractors need to succeed in every project — small and large.

As a valued distributor partner, you’re at the center of the construction ecosystem. One of the many benefits of partnering with ABB is reaping the fruits of our time and investment efforts to reach contractors.

For us, the more we strive to understand contractor challenges, the better equipped we are to provide tools and resources that help increase their productivity and profitability. For you, it’s the best of both — a dependable partner dedicated to creating demand on your behalf and contractors who look to you as the local partner of choice.

DISCOVER CONTRACTOR BETTER
Products
See our new product releases
See our new product launches

The Q3 2026 New Product Innovations digital deck showcases our latest advancements in residential, commercial and more. Q3 features:

  • ReliaHome® ELITE Residential Circuit Breakers
  • Merchandised ProS Enclosed Starters
  • ReliaGear® SB Commercial Metering Switchboards
ACCESS THE DECK
empower
Secure your empower training seat
Secure your empower training seat

The empower Training Calendar is now live through year end. Whether you're looking to get started, expand your expertise or discover new features, we've got sessions lined up to help you succeed. Don't wait. Browse the schedule and secure your seat today!

LOGIN TO REGISTER
Training
Virtual instructor-led training: November 13
Virtual instructor-led training: November 13

Learn about ReliaGear® Merchandised Solutions, including lighting panelboards designed for flexible configuration, neXT SuperBox power panelboards featuring modular and field-modifiable designs, and SB switchboards with preconfigured, SKU-based sections.

REGISTER TODAY
Marketing
Your all-in-one guide to marketing resources
Your all-in-one guide to marketing resources

Leverage the new edition of our digital deck packed with resources assembled to help you operate more efficiently, fuel new opportunities and exceed customer expectations.
The guide provides direct paths to unlock your full channel marketing partnership potential.

DOWNLOAD GUIDE
Event
Invite your electrical contractors to stop by
Invite your electrical contractors to stop by

We’re excited about NECA 2026. This year’s exhibit of innovative solutions and unique experiences is sure to stand out with contractors from coast to coast. Encourage your attending contractors to visit booth 2723 and explore ABB Electrification from source to socket.

LEARN MORE
Did You Know?
  • The InControl webinar fall series runs September 30 – October 21
  • You can help shape the future of enclosed motor starters by telling us which features, ratings and configurations you rely on.
Helpful Resources
Web Portal
Web Portal
LEARN MORE
Marketing Portal
Marketing Portal
VISIT SITE
Training Portal
Training Portal
GET STARTED

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For more information, contact your local ABB sales representative today.

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