OEM Distributor Newsletter Q1 2026 | ABB Electrification Business

March 2026

Powering Critical Operations When It Matters Most

As energy demand accelerates, reliable generator sets (gensets) are more vital than ever for keeping critical operations online. And if the grid falls short, gensets keep hospitals running, data centers protected, and factories productive. Every second of uptime matters, and every component counts.

ABB powers genset control panels with a complete lineup of low-voltage components—from transfer switches to monitoring and protection devices. Paired with our digital solutions, these high-performance components enable remote monitoring, increase efficiency, and support proactive maintenance. With ABB solutions, help your Genset OEM customers deliver reliable, future-ready power solutions that keep operations running smoothly and maintain a competitive edge.

Lead the charge to deliver next‑gen Genset performance with ABB

Industry Momentum & Opportunity: Recent industry projections show the global genset market expanding from roughly $50B in 2026 to over $100B by 2035, with data centers continuing to drive much of this growth. This momentum creates a valuable opportunity to serve as strategic partners to Genset OEMs, helping shape the next generation of genset solutions.

As demand rises, manufacturers must also navigate new performance pressures: delivering higher power output with lower fuel consumption, reducing downtime through advanced monitoring, and ensuring seamless integration with microgrids and hybrid systems. At the same time, they must meet tightening environmental regulations by developing cleaner, more efficient gensets.

The Distributor Advantage: Electrical distributors can lead in the growing genset market by providing fast access to certified ABB components. ABB’s portfolio—including AF Contactors, MCBs, relays, and pilot devices—is engineered for genset performance, helping OEMs meet rising demand, enhance reliability, and reduce time-to-market with confidence.

Explore ABB's advanced low-voltage product portfolio for genset solutions

5 Essentials to ensure reliable backup power

Power outages continue to threaten safety, productivity, and valuable assets, making the selection of the right genset components critical. Reliable backup power depends on an integrated system of advanced, well-matched devices working together. Dozens of components contribute, but it helps to break them down into five essential categories. Learn how automatic transfer switches, control power components, command and signaling devices, and motor protection and monitoring solutions work together to ensure stable, dependable backup power.

View on Demand

View the webinar to explore cutting-edge genset technology. Learn how advanced control products and transfer switches boost efficiency, optimize performance, and ensure seamless power transfer in industrial systems..

Explore our featured genset solutions

ABB’s advanced technology supports optimal genset performance across a wide range of applications, helping overcome various challenges. Check out our key product lines to optimize gensets.

Pilot and Signaling Devices

Deliver reliable and easy-to-use control

Electronic Relays & Controls

Enable real-time insights and communication

Miniature Circuit Breakers

Ensure compact, reliable protection

SACE® Tmax® XT Circuit Breakers

Effortlessly connect gensets to microgrids

AF Contactors

Maximize genset energy efficiency

TruONE™ ATS

Simplify installation on genset projects

Discover what’s new!

Your business is always changing, and so are we. Our Q1 new product innovation digital deck is available to help you stay abreast of what's new for your business and your customers.

Returning soon: InControl Webinar Series

On April 29, tune in as ABB’s subject matter experts return with the InControl Webinar Series. If you’re looking to boost the productivity and reliability of the equipment you build, this session is for you. Our experts will share the latest application insights and answer your questions to help you meet project requirements efficiently and deliver greater value to your customers. Plus, you’ll earn professional development hours!

Power up your expertise with ABB training

Knowledge empowers your team to deliver greater customer value, boosting sales, retention, and satisfaction. Equip inside and outside sales, counter staff, new hires, and seasoned experts with the skills to succeed using ABB’s high-demand solutions. ABB supports your training needs with convenient online and in-person learning options, including standard and customized programs.